Why I Prefer a BUNCH of Small Donations

by ShaunKing on November 22, 2008

Mustard_seeds
Over the past 3 weeks, we have been busting our butts and looking under every rock for donors interested in giving to our inner city Christmas initiative @ 500uniforms.org.  As of today we've raised $13,458 – which is 67% of what we need to purchase every child at Bethune Elementary School a brand new uniform and a toy off of their cute wish lists.

Every day I get very intelligent, well-qualified people urging me to make an appeal to the many rich celebrities here in Atlanta.  Don't get me wrong, I love a rich celebrity as much as the next person and think that it would be very cool to have a rapper or athlete or business executive write us a check for the remaining $6,542 that we need, but for this program, I prefer having a BUNCH of small donations.    Let me tell you why.

While we've had 2-3 donations over $1,000 and have had about 15 people give between $100-$750, we've had dozens and dozens of people give anywhere from $1-$40.  It took all of these people to get us where we are today.  One big, fat check wouldn't have allowed us to have all of these benefits:

  • We have 100's of people praying for us because they gave, wanted to give, or know someone that did.
  • We have 100's of people spreading the word about the good work that we're doing in the inner city of Atlanta.
  • We have people all across the country and across the world (that don't know any rich celebs) studying what we're doing and feeling like they could do it too.
  • Raising this money requires AN ENTIRE TEAM EFFORT.  If Young Jeezy wrote us a check for what we needed it would deny our team an opportunity to share this experience with one another.

Down the road when we need to raise $25,000,000, we won't do it just like this.  We will need big checks, little checks, million dollar donations and rolls of pennies – until then, I am enjoying seeing everyone come together to make this happen!

If you haven't given yet, please consider giving today @ 500uniforms.orgYour mustard seed helps!

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